The duty to our employees

Maximizing every individual's potential

Recruiting and promoting the right people
Coaching and encouraging the professional development of individual capabilities
Providing ongoing constructive evaluation
Stimulating innovation and creativity

The duty to our customers

Satisfying our customers

Understanding our customers' visions and strategies
Continuing improvement of products, service and value
Anticipating and meeting customer needs
Building effective customer and supplier alliances

The duty to our team

Creating a positive work environment

Encouraging teamwork
Recognizing and rewarding excellence
Providing competitive pay and benefits
Fostering continuous two-way communication

The duty to our enterprise

Growing our businesse

Increasing long term profitability
Expanding business and customer base
Reinvesting in new products, services and support

The duty to society

Practicing ethical behavior

Performing our duties with honesty and integrity
Embracing mutual trust and respect
Promoting workforce diversity and cultural sensitivity
Being sensitive to community and environmental need